Storytelling is the art of building a world inside readers’ minds—extending an invitation to inhabit the ideas created by text as they would a well-designed environment.

Like the architect plots a building's framework to support its purpose and aesthetic, narratives are anchored in curiousity and connection, with the aim of illuminating subjects in a new light.

Whether your main character is a person, product, or property, great writing hunts down the vibrant, often camoflauged nuances of the story behind the story and forges a kinship between substance and spectator.